---
title: How does Website Leads identify companies visiting my website, and what data is used?
description: Learn how Website Leads identifies the company via IP address and why no personal data is used.
---

[Skip to content](https://hilfe.wlw.de/en/anbieter/how-is-the-company-of-a-website-visitor-identified-and-is-personal-data-used#main-content)

- [English](https://hilfe.wlw.de/en/anbieter/how-is-the-company-of-a-website-visitor-identified-and-is-personal-data-used)
- [Deutsch](https://hilfe.wlw.de/de/anbieter/wie-und-auf-welcher-basis-werden-die-besucher-erkannt)

English

Show submenu for translations

[Contact us](https://hilfe.wlw.de/en/anbieter/kb-tickets/new?hsLang=en)

![](https://hilfe.wlw.de/hs-fs/hubfs/wlw_LOGO_without_Claim_positiv_RGB_300dpi_.png?width=100&height=75&name=wlw_LOGO_without_Claim_positiv_RGB_300dpi_.png)

- [Help Center for Suppliers](https://hilfe.wlw.de/en/anbieter)

Open main navigation

Close main navigation

- [Help Center for Suppliers](https://hilfe.wlw.de/en/anbieter)
- - [English](https://hilfe.wlw.de/en/anbieter/how-is-the-company-of-a-website-visitor-identified-and-is-personal-data-used)
    - [Deutsch](https://hilfe.wlw.de/de/anbieter/wie-und-auf-welcher-basis-werden-die-besucher-erkannt)
  
  
  
  
  
  
  English
  
  Show submenu for translations
- [Contact us](https://hilfe.wlw.de/en/anbieter/kb-tickets/new)

 How can we help you?

- There are no suggestions because the search field is empty.

1. [Help Center for Supplier](https://hilfe.wlw.de/en/anbieter?hsLang=en)
2. [FAQ](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en)
3. [Website Leads](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#website-leads)

# How does Website Leads identify companies visiting my website, and what data is used?

Website Leads analyses the IP address associated with a visit and compares it with a secure IP-matching database to determine whether the visit can be linked to a company. The dashboard displays only information about the identified company. It does not reveal the identity of the individual visitor. 

### Read more:

- [What information does Website Leads process and display?](https://hilfe.wlw.de/en/anbieter/welche-informationen-verarbeitet-und-zeigt-website-leads-an?hsLang=en)
- [Website Leads installation general](https://hilfe.wlw.de/en/anbieter/website-leads-installation?hsLang=en)
- [Website Leads: Adapt privacy statement](https://hilfe.wlw.de/en/anbieter/adapt-privacy-statement?hsLang=en)<https://hilfe.wlw.de/en/anbieter/adapt-privacy-statement?hsLang=en>

- [My Account](https://hilfe.wlw.de/en/anbieter/my-account?hsLang=en)
- [My Company](https://hilfe.wlw.de/en/anbieter/my-company?hsLang=en#main-content)
  
  
  
  
  
    - [Company overview](https://hilfe.wlw.de/en/anbieter/my-company?hsLang=en#company-overview)
    - [Company profile data](https://hilfe.wlw.de/en/anbieter/my-company?hsLang=en#company-profile-data)
- [Products & Services](https://hilfe.wlw.de/en/anbieter/products-services?hsLang=en)
- [Request Hub](https://hilfe.wlw.de/en/anbieter/request-hub?hsLang=en)
- [Messages](https://hilfe.wlw.de/en/anbieter/messages?hsLang=en)
- [Business Insights](https://hilfe.wlw.de/en/anbieter/business-insights?hsLang=en)
- [Your visitors](https://hilfe.wlw.de/en/anbieter/your-visitors?hsLang=en)
- [Website Leads](https://hilfe.wlw.de/en/anbieter/website-leads?hsLang=en)
- [Advertising Campaigns](https://hilfe.wlw.de/en/anbieter/advertising-campaigns?hsLang=en)
- [FAQ](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#main-content)
  
  
  
  
  
    - [General](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#general)
    - [Packages and services](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#packages-and-services)
    - [Products & Services](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#products-services)
    - [Messages](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#messages)
    - [Company Profile](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#company-profile)
    - [Business Insights](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#business-insights)
    - [My contract](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#my-contract)
    - [Search](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#search)
    - [Website Leads](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#website-leads)
    - [Collaboration with Alibaba.com](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#collaboration-with-alibaba-com)

- [Terms and Conditions](https://www.wlw.de/en/firm/legal-notice/GTC-20241211)
- [General Conditions of Use](https://www.wlw.de/en/firm/legal-notice/terms-of-use)
- [Privacy Policy](https://www.wlw.de/en/firm/legal-notice/data-privacy-20230720)
- [Imprint](https://www.wlw.de/en/firm/legal-notice/imprint)

[![wlw_all_1797x507_logo footer-positiv_2408](https://hilfe.wlw.de/hs-fs/hubfs/All/Logos/02_wer%20liefert%20was%20(wlw)/wlw_all_1797x507_logo%20footer-positiv_2408.png?width=250&height=71&name=wlw_all_1797x507_logo%20footer-positiv_2408.png "wlw_all_1797x507_logo footer-positiv_2408")](https://www.visable.com/de_de)

<https://de.linkedin.com/showcase/wlw/> <https://www.facebook.com/werliefertwas> <https://www.youtube.com/channel/UC9XeFGKVDzf_7DwK0K-KZqg> <https://x.com/wlw_vonvisable>

Copyright © 2025, Visable GmbH