The short description (200 characters) is used to present your core business.
In the long description (3,000 characters), your company's offer should be described matter-of-fact and neutrally. This includes key statements about the business, a brief overview of the company's history, strategy, and philosophy of the company, company culture and, above all, the range of services.
These two fields should always be completed. Our search leverages these description fields back and reads potential keywords out, which can improve discoverability. Use clear keywords with terms from your product category set and your top ranking bookings, if available.