A personal contact person is particularly relevant for customers. Enter this under "Contact person in your company." This creates trust and increases the likelihood that a customer will send you a direct request. Your company can also respond faster, when they are received by the right person.
The first created contact person appears under "location and contact person." There is also the option to store several contact persons for certain departments (e.g., according to the stored categories). This way, customers can contact the right contact person directly. 