Website Leads installation in general

Learn how to implement the pixel code and collect valuable company data in full compliance with the GDPR.

The basis of Website Leads is a pixel code that you install on your website at the outset. We do not use any cookies and only utilize company data for our analysis. This ensures that Website Leads is 100% GDPR-compliant.

Installation of Website Leads pixel-code


We recommend using Google Tag Manager. You can activate our Website Leads template in Google Tag Manager and simply insert the Website Leads identification number. Alternatively, you can integrate the individual pixel code directly on your website. Be sure to include it on all (sub)pages where visitor identification is to take place.

You can find the identification number and pixel code at the following link (login required): Get identification number or pixel code.

Contact potential leads

In your personal wer liefert was (wlw) login area, you will find a list of the companies that have visited your company website: List of visitorsL