Add testimonials (= recommendations) from former business partners and/or customers. These are a major competitive advantage because like customer ratings on purchase and booking websites, they give your product and company a certain credibility and create trust. If you are unable or do not want to make an entry as a result of confidentiality in B2B, you can also enter here the industries in which you have already established or which are important. For example, if you work with a large supermarket and supply labels to them, you can write "labels for the food or retail industry" here. 