---
title: Website Leads integration into the HTML code
description: Simply integrate the pixel code into your HTML code. Learn more in our Website Leads Guide.
---
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1. [Help Center for Supplier](https://hilfe.wlw.de/en/anbieter?hsLang=en)
2. [Website Leads](https://hilfe.wlw.de/en/anbieter/website-leads?hsLang=en)
# Website Leads integration into the HTML code
## Simply integrate the pixel code into your HTML code.
[Step 1: Provide your pixel code](https://hilfe.wlw.de/en/anbieter/website-leads-integration-into-the-html-code#Step_1)
[Step 2: Insert the pixel code](https://hilfe.wlw.de/en/anbieter/website-leads-integration-into-the-html-code#Step_2)
[Step 3: Update your privacy policy](https://hilfe.wlw.de/en/anbieter/website-leads-integration-into-the-html-code#Step_3)
### Step 1: Provide your pixel code
To integrate website leads, you will need your unique pixel code provided by wer liefert was (wlw).
**If you already have an account**, simply go to your [Website Leads settings](https://www.wlw.de/en/my-account/visitors//website-leadshttps://www.wlw.de/en/my-account/visitors//website-leads) in your [visitor list](https://www.wlw.de/en/my-account/visitors/) and download your pixel code.
**If you do not yet have an account, you will first need to register:**
1. Click **'Login'** at the top right, enter your email address, and click **'Continue'**. You will be redirected to a registration form.
2. Fill out the required fields and click **'Register'**. You will then receive a verification code via email. Enter this code and click **'Verify code'**.
3. Your account will now be created.
**Tip:** If you need detailed instructions for creating an account, you can find them here in our **[Help Center article.](https://hilfe.wlw.de/en/anbieter/login?hsLang=en)**
### Step 2: Insert the pixel code
- Insert your personal pixel code directly before the closing `` tag in your HTML code.
- Always insert your pixel code just before the closing `` tag.
### Step 3: Update your privacy policy
Ensure that your privacy policy reflects this integration. Guidance on how to update your privacy policy is available [here](https://hilfe.wlw.de/en/anbieter/adapt-privacy-statement?hsLang=en).
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- [Website Leads](https://hilfe.wlw.de/en/anbieter/website-leads?hsLang=en)
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- [Website Leads](https://hilfe.wlw.de/en/anbieter/faq?hsLang=en#website-leads)
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- [Privacy Policy](https://www.wlw.de/en/firm/legal-notice/data-privacy-20230720)
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