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How you benefit from identified visitors

The 'Your visitors' feature enables you to identify potential customers, analyse their interests, and convert valuable insights into new business opportunities.

With a Premium profile on wer liefert was (wlw), you gain access to detailed insights on which companies are engaging with your business or products through the 'Your visitors' feature.

How to get to 'Your visitors'

  1. Log into your account
  2. Select 'Visitors' from the left navigation panel

Benefits of using the 'Your visitors' feature

  • Gain new customers through targeted communication and marketing initiatives​
  • Identify your existing customers among the recognized visitors to gain valuable insights into their interests and needs, allowing you to offer more personalized support and customize your sales offers for maximum impact.
  • Analyse and optimise marketing activities for greater effectiveness​

Filter options in the 'Your visitors'

The following filters are included, which you can combine as needed:

  • Visitor type filter: allows you to filter visitors by profile, product, search visitors, interested visitors or website visitors. You can find more information about the visitor types in this article.

  • Time period filter: allows you to specify the duration for which you wish to view visitor data, such as the last 30 days or a monthly selection, with a maximum retroactive of 12 months.

  • Country filter: The country filter allows you to choose whether to display visitors from platform focus countries (Europe) or from other countries. 

Note: By selecting the country filter, only visitors from the platform focus countries are shown.  Visitors from other countries are hidden by default but can be displayed at any time by adjusting the filter settings.


Visitor list and data export

Above the visitor list, you can see the number of visitors that match your selected filters. You can also export the filtered data as a CSV file by clicking the download button above the list.

CSV export: Available data and columns

The CSV export allows you to download detailed visitor data for further use and analysis. The following clarifications apply to the CSV export:

  • The CSV includes a 'Visited Products' column, which lists the names of products that visitors have viewed. This column is placed next to the 'Product's visit' column.

  • The 'Date' column is labelled 'Last visit date', showing the date of the visitor’s most recent recorded visit.

  • The 'Visitors showed interest for…' column reflects predicted categories or keywords visitors have shown interest in over the past 30 days (or over the selected period). This column is not linked to the most recent individual visit or specific product views, and is placed at the end of the CSV file.