Website Leads integration in Google Tag Manager

To add the website leads identification number to the Google Tag Manager, use our instructions in 9 steps.

Step 1: Prepare your identification number

To integrate the pixel code into your website, you will need your unique identification number provided by wer liefert was (wlw).

If you already have an account, simply go to your Website Leads settings on your visitor list and download your pixel code or identification number.

If you do not yet have an account, you will first need to register:

  1. Click 'Login' in the top right corner, enter your email address, and click 'Continue'. You will be redirected to a registration form.
  2. Fill out the required fields and click 'Register'. You will then receive a verification code via email. Enter this code and click 'Verify Code'.
  3. Your account will now be created.

Tip: If you need detailed instructions on creating an account, you can find them in our Help Center article.

Step 2: Install and open Google Tag Manager

  • Open Google Tag Manager after you have successfully set it up. More information about Google Tag Manager is available on the Google Support page.
  • Once Google Tag Manager is installed and configured, you can use your individual identification number within it by following these instructions.

Alternatively, you can follow the steps shown in the video tutorial.

Step 3: Navigate to the 'Templates' page

Open Google Tag Manager and navigate to the 'Templates' page from the main menu.

Step 4: Select the 'Visable Website Leads' template

  • Navigate to the 'Templates' page within Google Tag Manager.
  • Click on the search field in the 'Tag Template' container.
  • Enter 'Visable Website Leads'.
  • Select the 'Visable Website Leads' template from the search results.
  • Confirm your selection to proceed.

Step 5: Add the tag

  • Navigate to the 'Tags' page in Google Tag Manager.
  • Click 'Add new tag'.
  • Give the tag a descriptive name clearly linked to the 'Website Leads' product.
  • Under 'Configuration', select 'Visable Website Leads'.

Step 6: Enter your identification number

  • Once you have selected the correct tag, enter your unique identification number in the provided field.
  • Set the trigger to 'All Pages' so visitor identification is active on all pages (including subpages).
  • Save your settings to apply the changes.

Step 7: Check and verify

Click 'Preview' and enter your URL. The connection will then be established.

You can also verify functionality through your browser's console.

Step 8: Finish

  • Click the 'Submit' button to apply your changes.
  • Then click 'Publish' to make the changes live. Website Leads is now active.

Tip: You can also refer to our instructional video on YouTube: How to Install Website Leads.

Step 9: Update your privacy policy

Finally, update your privacy policy, and the installation is complete. We explain here how you can do this.