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Why has my registration been declined?

This article explains why your registration might have been declined.

All new self-registered suppliers on wer liefert was (wlw) undergo a thorough review process that takes multiple criteria into account when determining registration approval. Below is an overview of the primary factors that may lead to your registration not being approved:

Product blocklist

Your company offers products that are prohibited on our platform. This includes:

  • Weapons
  • Content that promotes or glorifies violence
  • Erotic content
  • Pharmaceuticals
  • Drugs and prohibited substances
  • Animal-derived exclusion products (e.g. mink oil)
  • Tobacco products
  • Political content

B2C

Your company sells to individual customers (B2C). Our platforms are dedicated exclusively to business-to-business (B2B) transactions.

Non-permitted country

Your company is not located in the DACH region or operates in non-permitted countries. However, if your company is based in the European market, you are welcome to register on our partner marketplace, europages.

Dubious listing

There are concerns about your company's authenticity or legitimacy, which could indicate fraudulent or fictitious registration. Indicators include:

  • Non-compliance with legal website requirements
  • Technical irregularities on the website
  • Unreliable or unprofessional information

Non-verifiable

We are unable to verify the information provided, or if the details are insufficient to confirm your company’s relevance to our platforms. Common reasons include:

  • We did not find any online content for your company, as no website was provided, the website given was not working, or there was insufficient information about your products, services, or industry.
  • Your contact details could not be confirmed, for example, because a legal imprint or privacy policy was missing.
  • A commercial register entry was not available for your company.
  • A required legal imprint was not provided (if your company is based in Germany, Austria, or Switzerland).  
If your registration is currently not verifiable, you are welcome to submit the necessary information so we can complete the verification process.
 

Duplicate listing

If your organisation is already listed on our platform, additional profiles will not be approved to prevent duplicate entries.