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Visibility metrics

Your Business Insights show how visible your products, services and company profile are.

Here you will find a comprehensive overview of the visibility of your product and service portfolio, as well as your company profile, both within the scope of your main contract and through any additional campaigns booked, such as Top Ranking or Sponsored Brands.

Impressions

Your impressions provide insight into how frequently your products, services, and company profile have appeared to potential buyers in search results and recommendations. Impressions generated through additional campaigns, such as Top Ranking or Sponsored Brands, are also included, offering you a complete overview of the total traffic your listing has generated on wer liefert was (wlw).

Page views

Page views indicate how often potential buyers have accessed your product and service pages or your company profile. Additionally, your click-through rate is displayed, reflecting the ratio of page views to impressions from search results and recommendations.

wlw_c_business insights_overall visibility_en

Note: The click-through-rate (CTR) primarily indicates the conversion from viewed impressions to page views. However, some buyers may reach your product or company pages via search engines. Additionally, buyers can engage with previews in search results without navigating to your company or product detail pages.

If you need additional support on this topic, please reach out to us: kundenservice@wlw.com