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Website Leads pixel code installation general

Find out how to integrate the pixel code and collect valuable company data in compliance with GDPR.

The key to valuable website leads is a pixel code that you install on your website right at the start. We do not use cookies and only use company data for our analysis. This means that Website Leads is 100% GDPR-compliant.

Installation of the pixel code

You have several options for installing the pixel code:

  • Activate our website leads template in Google Tag Manager with your identification number.

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  • Integrate the pixel code directly on your website by either inserting it into WordPress or directly into the HTML code of your pages. Integrate the code on all (sub)pages to avoid missing out on valuable leads.

You can find the identification number and the pixel code in the Website Leads settings in your visitor list (login required).

Tip: We recommend you to use the Google Tag Manager.

You will find detailed instructions in the following articles:

Adapt privacy statement

If you wish to track visitors on your website using Visable Website Leads via an identification number or a pixel code, we recommend updating your privacy policy in line with GDPR requirements. Here are two simple steps:

  1. Copy the privacy policy text (provided in this article) and add it to your privacy page.

  2. Insert the opt-out link into your privacy policy.

Detailed instructions can be found here: Adapt privacy statement.

See potential leads

Once the pixel code has been successfully installed, the companies that have visited your website will be displayed in your visitor list. You can view these via your company overview or Business Insights.